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Google remarketing is the ability to reconnect and target an audience that has previously engaged with your website. With studies showing that up to 98% of consumers do not make a purchase during their initial visit to a brand website and over 70% of users abandoning online shopping carts, it should come as no surprise that all businesses should be utilising the power and benefits of Google Remarketing.
Remarketing ads generally result in a high number of low-cost conversions (sales or leads), because the ads are being shown to people who have already visited your website, are familiar with your brand and have considered purchasing your product or service already.
Find out how Comtrek Digital can help bring customers back to your website with expert remarketing management from Google Ads specialists.
Display remarketing provides the ability to target and market those users who have visited your website by utilising the Google display network. These ads are displayed on Google or its partner websites referred to as the Google Display network. Typically, this will be in the form of banner advertising and other strategically placed ads to maximise click through rate and visibility.
Video remarketing allows you to show personalised ads to users across platforms such as You tube and video partner sites based on their interests and interactions with your videos or channel. This can be a very cost effective channel and provides visibility and exposure to your brand across millions of users of the network. Time is spent analysing the performance of individual ads and determining how to change them to make them more appealing.
Your competition is thoroughly analysed to understand how they perform tracking and how they target their users online
Advertising costs are analysed throughout your campaign to find ways to achieve the same results with a smaller budget.
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