SEO Audit & Assessment

SEO audit & technical website analysis

A website audit is ideal if you are planning changes to your website, looking for missed SEO opportunities or simply want to check site health and performance.

SEO Audit & Assessment
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Comprehensive SEO audit and assessment to improve your website’s technical SEO setup. Your website’s technical SEO setup will lay the foundations

A website audit can help determine whether your site is optimised to achieve your traffic goals and inform measures to improve performance. To achieve this, an audit will inspect your website’s technical framework and infrastructure, assess how friendly your website is for search engines, and determine how easy it is for users to navigate and find content on your website.

Your website audit will help get your business website optimised and ready to maximise customer leads and sales. We will go over the SEO tasks specific to your industry local SEO, content and technical aspects of your website and provide actionable recommendations to boost your overall website performance.

An SEO audit is the very first step to SEO success. When you work with our team, the benefits are clear:

  • Increase organic search traffic by discovering and removing technical errors on your website.

  • Form strategies to tackle penalisation and other challenges, such as duplicate content.

  • Optimise site structure, Information Architecture (I.A.) and internal linking to allow for easier crawling of your site.

  • See rankings increase with optimised images, videos, copy, metadata, and more.

  • Discover technical SEO challenges on your mobile site and use smart strategy to overcome them YouTube Ads Optimisation.

Is your website performing well?

Technical

This provides information on how your website’s underlying technology is performing from security to rendering on different browsers. This also considers performance on mobile devices.

On-Page SEO

This consists of key factors on your website that influence your search placement. Such factors include meta optimisation, keyword placement, URL structure and image optimisation.
 
 

Off Page/Backlinks

This looks at the trust signals for your site such as backlinks pointing to your domain. Quality links are valuable for SEO because they represent a ‘vote of confidence’ from one site to another.

Content and CRO

Good content is a key ingredient to enhancing online visibility and building relationships with your prospective customers. An audit can suggest ways to move site visitors further along the buying journey and better optimise for SEO.

User Experience

A positive user experience is critical for your website and includes factors such as load time, simple navigation, breadcrumbs, minimal interference with content, responsive design and minimal javascript.

Site Speed

The speed of your website on both mobile and desktop is so important. Google has used site speed as a ranking factor since 2010. Your website speed can also affect rankings by increasing the bounce rate and reducing dwell time

Technical SEO audit frequently asked
questions

What is a technical SEO audit?
A technical SEO audit is a comprehensive and lengthy process that will analyze your current website’s information, including the:
  • Architecture
  • Content Management System
  • Page Titles
  • Meta Descriptions
  • URL Structure
  • Coding Issues
A technical SEO audit is often the first step in redesigning a company’s digital marketing strategy. However, regular audits are equally important as they help you understand how the Google Search Engine ranks your website as it and your website evolve.
How to perform a technical SEO audit?

We perform technical SEO audits through a complete diagnosis of the website’s technical problems by utilising various tools and company processes.

 

We begin by harvesting all your website information, identifying positives and any issues that contribute to lowering your Google ranking, including improper URL structures, broken links, site speed, low quality of content, and much more.

 

We then offer recommendations on how your technical SEO can be improved.

How important is a technical SEO audit for an enterprise?

A technical SEO audit is important for any enterprise trying to grow or maintain its online presence.

An audit provides invaluable information to ensure that you’re covering all the bases for search engine optimization.

The importance of an audit only increases when we consider that Google’s algorithm is constantly updating, and issues on your website can appear at any time, which can hinder your SEO ranking.

This is why we recommend having your site audited at least once a year, if not every six months. However, if you are with a digital marketing agency, they can constantly run checks to solve any issues instantly.

How long does a Technical SEO audit take?

The amount of time a technical SEO audit takes is highly dependent on the size, complexity, and amount of issues you may have on your website.

Generally, performing a technical SEO audit for one of our clients takes around 12 hours to complete but may take a couple of hours longer for large websites.